When it comes to mobile marketing, what does AMP stand for? This new format will make your website more accessible and efficient. It is designed to boost user experience and security, but it also strips back analytics access. While some SEO experts think that AMP will kill individual websites, other believe that AMP is beneficial to publishers who need to convey information quickly and cleanly. It is also designed to make your website appear in Google’s news carousel. While data about its use for commerce sites is limited, a report from Google suggests that ecommerce websites will see the advantages of AMP.
AMP has been available for three years and has been growing steadily. Its adoption has been increasing, with the major developments coming from new applications. AMP has been used on 900K domains in 2017, over 2 billion pages in 2018, and 31 million sites in 2019. AMP can be applied to any page, including landing pages and mobile pages. AMP is designed to deliver a rich user experience, which enables users to spend more time on a page.
As AMP pages load faster than those without it, Google is trying to make the web experience better for users. As a result, AMP pages are accompanied by an enhanced appearance in Google SERPs, indicating that they’re optimized for mobile viewing. This is also accompanied by a lightning bolt icon. Some SEOs say that this helps increase click-through rates, but it’s not clear if it’s a good thing for the mass market or for select industries.
AMP is not yet mandatory, but it is expected to be an important part of Google’s algorithm in the near future. AMP is an opportunity for web content publishers to showcase their content and create engaging stories. By incorporating AMP stories into your website, you’ll get the added opportunity to appear in the new mobile SERP section. A good example of this is the news that the world’s most-used search engine is now making it easier for brands to get more traffic to their websites.
AMP works the same way as Google’s search results do – it displays web pages quickly and strips content to make them mobile-friendly. This was a reaction to the move made by their competitor and also acknowledges a shift in the way people use the internet. Today, 51.3% of web traffic comes from mobile devices and that number is only going to increase. AMP also has several advantages. The main benefit of this new format is the speed and usability of the pages.
AMP can give your website a speed boost, as Google uses a cached version of HTML to deliver pages. However, it is still difficult to track the number of visits without separate tracking codes and GA configurations. It’s not a good idea to rely solely on AMP to improve conversions. The best way to gauge the impact of AMP on your site is by tracking the number of AMP sessions.